Situated amidst the deep-rooted history of the ancient city of Kyoto, COROMO by DECO SUGAI creates based upon the traditions and culture of Japan.

Standing out from the crowd with their distinctive textiles, the brand known for the importance it places on where its fabrics are produced and a style born of collaborations with artisans skilled in time-honored techniques.

The label balances their deference to custom by incorporating advanced technology from opposite end of the spectrum to unveil creations infused with a modern feel.

“Design is our way of life. We digest all the things we’ve learned and felt up till now and put it into our designs. If we’re going to make something that reflect who we are then we would like to, with the awareness that we ourselves are Japanese, have a firm sense of the traditional beauty that should be passed on in Japan and express it in a modern way”.

Viewing humans as just another part of nature, COROMO designer Sugai states that theircreative starting points are designs that “gently enfold the spirit and body”.

Rather than simply providing stimulation, COROMO strives for creations that touch upon the emotions of the wearer and bring them healing, relaxation, and peace of mind.

We’re in a period of great transformation.

“Fashion is not it’s own separate entity. It’s a culture, customs; a social phenomenon that is even connected to economics. In other words, fashion moves along with the Earth, and thus the flow of the cosmos. This is precisely the reason why as we enter this time of transitions we want to transmit this unique energy of ours to as much of the world as possible”.

COROMO is also interested in trying their hand at Japanese pop culture (i.e. modern Japan).

We look forward to seeing how they will present this decidedly non-traditional concept in their designs.