Taking Japanese Brands Global !!

JAIC’s Vision

With 330 member apparel and its related companies, the Japan Apparel Industry Council (JAIC) is the largest domestic organization representing the Japanese fashion industry. Responding to the rapid globalization of the apparel market, JAIC takes a proactive stance towards promoting Japanese brands in the global marketplace, as well as pursues a variety of endeavors aimed at increasing the stability and business of brands. One of the most effective of said initiatives has been the launch of the website TOKYO FRONT

Background

Japan has a unique aesthetic that draws on reverence for nature that also produces a highly distinctive approach to creation. Thanks to this sensitivity, there have been many fashion designers that have found fame in Paris, with Kenzo Takada as a forerunner, and legendary designers like Issey Miyake, Rei Kawakubo, Yohji Yamamoto and couturier Hanae Mori further cementing the connection.

 

Now, an exciting new generation of creators are once again causing a stir in the fashion world.

TOKYO FRONT’s Vision

TOKYO FRONT continually showcases those creators who have built strong brands and overcome the challenges of the Japanese market, which is widely regarded as the most exciting in the world.

 

TOKYO FRONT is also a place to discover new faces that will impress buyers the world over with the originality and quality of their creations.